Innovative Fitness has been delivering premium personal training since 1995. While their business has been growing to over 12 current locations across North America, their processes have not been able to keep up with this rapid expansion. With each studio using multiple third-party integrations to manage their internal operations, the client realized that they had become very efficient at being inefficient. They were using various tools that were incompatible with one another or did not even match their specific business needs.
During the research phase of this project, we noticed about 80% of their front desk admin’s time was spent manually organizing schedules using spreadsheets, checking e-mails to cross-reference and check client packages, and tracking and sending invoices. They had five different third-party integrations that helped them manage email campaigns, client profiles, marketing outreach programs, and internal finances.
Overall, Innovative Fitness needed a more unified way of conducting its business. This is where SaaSberry stepped in to provide a complete software solution that would consolidate all the third-party features they needed.
Market Share Expansion
With the onset of the COVID-19 pandemic, all twelve locations were forced to shut down. This meant we had to iterate quickly so Innovative Fitness could continue servicing their clients. To solve this problem, the SaaSberry team introduced IF Direct, an on-line training platform designed specifically to accommodate the unique needs of coaches and clients.
Launching IF Direct enabled Innovative Fitness to keep training their clients safely. They were able to deliver business that wouldn’t have been possible if it weren’t for the technology that SaaSberry implemented. Additionally, the new on-line training platform enabled our client to reach new market segments that were not available before.
The client-facing app enables Innovative Fitness clients to access their personal accounts, which helps them schedule personal training sessions and classes, view their invoices, update financial information, and enrol in company events.
This online portal gives clients the control and visibility they need to supplement and enhance their experience with Innovative Fitness.
IF One Client App
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